Your Business Name What is your primary goal when it comes to developing a brand? What does your ideal customer or client struggle with most? What are the biggest fears of your ideal customer or client? What goals does your ideal customer or client have? Why do they need your help? Why do they want to work with you? How are they feeling before they work with you/buy from you? How do they feel after working with you/buying from you? If you're a pinner and are using Pinterest to collect inspirational images for your brand please share the board link, or invite me to collaborate - firstname.lastname@example.org). Why is having a solid, consistent brand important to you? What does your dream work day look like? What about your dream week? Describe what your business + brand looks like 3 years from now. How do you see yourself in your business? What services/products fo you see yourself offering? What goals do you have for the next 3 years? What's your favorite service or product that you offer and why? Who in your industry do you admire or look up to? Paste up to 3 links below. What sets you apart from others in your industry? Can you share a few links to images or brands/logos/websites that you don't like? What don't you like about them? If you're brand was a color, what color would it be? What 3 words would you use to describe your brand? My brand is more like __________ than _________. Please provide at least three examples.
This is an exercise in making your brand concepts tangible. Think about a few different categories, like food, restaurants, celebrities, colors, feelings, music, movie genres... really anything and start to think of comparisons that you can make for your own brand.
My brand is more like food tuck tacos than Taco Bell. My brand is more like Sunday morning than Friday Night. My brand is more like lavender than magenta.
What title would you give yourself in your business? What tagline best describes what you do and what your brand is all about? Can you sum up your brand in one sentence? If there was one single most important thing you want to communicate to your audience what would it be? What did I miss?