Studio Eighty Seven proudly introduces our latest branding client, Anikka Becker. Anikka Becker’s summer dresses capture the unique balance of the designer’s personality – whimsical, yet practical, and always confident. Anikka Becker’s clientele includes lawyers, professors, and doctors, and she thrives on giving professional women a closet filled with dresses – because you can feel beautiful, and be taken seriously.
The new logo strikes a similar balance. Lower-case curves of the recognizable Baskerville typeface provide a familiarity, provide the right amount of contrast across applications, and add a classic conservatism. Countering the practical: an unexpected oval centerpiece, a feminine and nostalgic shape, framing the sophisticated “ab” ligature.