A proposed logo* for the United Women’s Soccer team in Worcester, Massachusetts. The name, Worcester Smiles, was created by the team’s founder, and reflects a unique part of Worcester’s history: Harvey Ball the designer behind the iconic smiley from the 1960’s was born and raised in Worcester. The proposed logo pays homage to Ball’s design, but features fierce eyes, and a knowing smirk creating a competitive looking visual.

*Please note this logo was not selected for use by the client, and remains the property of Studio Eighty Seven.