Name
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First Name
Last Name
Business Name
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What is your primary goal when it comes to developing your brand?
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Please describe any products and/or services provided by your organization..
Why did you start this business/endeavor?
What goals does your ideal customer or client have?
What does your ideal customer or client struggle with the most?
What are your customers or clients biggest fears?
Why do they need your help?
If you were to ask your clients, "Why did you choose us?" How would they respond?
How do your clients or customers feel after working with you or buying from you?
Describe your business 3, 5, or even 10 years from now. How do you see yourself in your business? What services/products do you see yourself offering? What goals do you hope to have accomplished by then?
What is your favorite service or product that you offer and why?
Who in your industry do you admire or look up to and why?
Do you have any competitors? How do you differ from them?
What brands, logos, or websites make you cringe? What don't you like about them?
Please provide links if possible.
How would you describe your brand if it was a person?
When you think of your business or brand what colors come to mind? Why?
What 3 words would you use to describe your brand?
My brand is more like ______ than ______. Please provide at least 3 examples.
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For example, "My brand is more like a bear hug than a pat on the shoulder." "My brand is more like a small music venue than a stadium arena,"
What title would you give yourself in your business?
Does your business have a tagline? Or can you sum up your brand in one sentence?
If there was one single most important thing you want to communicate to your audience what would it be?
What else do you want to share with us about the look, feel, or personality of your brand?
