Northborough Health & Human services
The Northborough Health and Human Services Department—a new entity combining the Health Department and the Family and Youth Services Department—provides comprehensive health and wellness support and resources to residents of all ages and backgrounds. The Northborough Health and Human Services Department brand is centered on inclusivity, professionalism, and trust. Its visuals portray the department as a pillar of reliability and expertise while maintaining approachability and welcoming all community members. The new visual identity features an icon that depicts both an ampersand and a heart. The shapes come together, overlap, and connect to symbolize collaboration, connection, and support. The ampersand symbolizes the breadth of the department’s offerings and support, while the heart connects it to health and community.
SERVICES
Branding
Visual Identity
INDUSTRY
Municipal
Healthcare