Located in the historic Main Street Exchange building in Worcester, Main Street Endodontists is led and owned by board-certified Dr. Ivy Pruitt­—the only female and third board-certified Endodontist in Central Massachusetts. Inspired by the history and legacy of the Exchange building The Main Street Endodontics brand is welcoming, reassuring, and professional. Timeless and classic visuals exude trust and confidence. The brand is immediately recognizable as reliable and trustworthy through a timeless and classic visual identity. The typography is a high contrast modern serif paired with a modern sans-serif providing the perfect foil to the straight lines of its counterpart. The decorative line is inspired by the architectural detail of the building and dentil moulding.

Located in the historic Main Street Exchange building in Worcester, Main Street Endodontists is led and owned by board-certified Dr. Ivy Pruitt­—the only female and third board-certified Endodontist in Central Massachusetts. Inspired by the history and legacy of the Exchange building The Main Street Endodontics brand is welcoming, reassuring, and professional. Timeless and classic visuals exude trust and confidence. The brand is immediately recognizable as reliable and trustworthy through a timeless and classic visual identity. The typography is a high contrast modern serif paired with a modern sans-serif providing the perfect foil to the straight lines of its counterpart. The decorative line is inspired by the architectural detail of the building and dentil moulding.

Middletown Public Library is welcoming, friendly, and reliable. An entity you can rely on to help you explore, discover, and learn. They’re professional and knowledgeable in a convivial manner. The new logo is representative of Middletown’s geography, and highlights a connection to the local schools and education. The modern illustration depicts pages of a book transforming into waves crashing to shore. The illustration symbolizes transformation, and how what’s found inside a book, or library can transform us.

In a nod to Wilson Wolfe’s 40+ year legacy, our new visual identity highlights a howling wolf and the brand’s iconic yellow. The sitting wolf creates the final arm of a new “W” monogram. Smart, easy to understand, and elegant, the look is approachable and honors the good-natured appeal of Wilson Wolfe. Studio Eighty Seven led the redesign of the new-and-improved Wilson Wolfe website, and assists the internal marketing team with all brand touch-points including direct mail, listing marketing efforts, signage, and social media.

The Pine Bar is a bar launched in Boston Public Market, celebrating craft beer and cocktails made with quality ingredients direct from the best vendors throughout New England. Inspired by colors around Boston (most notably Fenway Park), indoor European marketplaces, the landscape of New England, and a custom neon sign, The Pine Bar brand is at once nostalgic, familiar, authentic, and versatile.

Logo and branding design, and website design and development for Supported Mom Initiative of Central Massachusetts.

Raising The Bar is a mocktail subscription box service that aims to reverse the stigma of abstaining and invigorate a community of non-drinkers. Delivering curated ingredients, mixers, products, and delicious mocktail recipes Raising The Bar is visionary, adventurous, and uses humor and whimsy to elevate the spirits of non-drinkers everywhere. The vintage-inspired, illustrated logo raises a glass to a mindful relationship with alcohol.

The Northborough Free Library is the premier public library in its area, not only providing typical library services—book lending and technology access—but setting itself apart with consistent, exceptional customer service, and a commitment to offering community spaces and services that are safe, inclusive, and accessible to all who wish to learn and discover. The conservative, elegant new look leads with an air of discovery. While a library search used to consist of flipping through a card catalog, today it is more typically typing into an internet search bar. Synonymous with this new approach to search is the ubiquitous magnifying glass, which represents the first “O” in “Northborough,” while the familiar visual representation of a book stands in for the “B.” A playful monogram introduces the community to “NOBO” as a shorthand for Northborough. The visual identity also includes a wordmark, and color schemes specific to the children’s and teen libraries.

TruPros are innovative change-makers. By providing equity and non-equity partnerships to tradespople, they aim to revolutionize the reputation of the trade business and the trained professionals within. Strong lines and bold colors complement symbols of trust and a united, professional team. The brand is strong, trusting, and unifying.

The Forefront Project provides accessible pro-bono legal services to reproductive rights, health, and justice organizations. The Forefront Project strives to serve their clients with utmost professionalism and is invested—on the front lines­­—in their advocacy work. A true ally to the organizations they serve, the brand is mission-driven, a trusted partner, and down-to-earth. The branding emphasizes boldness, and uses typography to extenuate being on the front lines of social justice.

PRS Group is an IT solutions partner for small to medium sized businesses who insure their clients have the tools and systems in place, and reliable support. After 25+ years in business, the team recognized a need to level up the branding and marketing materials. With the support of Lalone Marketing, PRS Group enlisted Studio Eighty Seven to elevate the branding and logo to better reflect the quality and expertise of their services, while also not dismissing their incredible legacy. Through an intense process of collaboration the color palette, typography and icon were updated. The result is a dynamic new look inspired by the PRS Group legacy, and their commitment to their clients.

Navis Benefits Group is an independent and agnostic benefits provider specializing in Executive Disability Insurance Programs, Benefit Communication Strategies, Voluntary Worksite Benefits, and Group Long Term Care for both employers and employee benefit firms. The branding process focused on audience definition, symbolism, and strategy. The logo focuses on an iconic representation of a bridge, and the website includes more bridge and nautical imagery and emphasizes services through typographic hierarchy.

Branding and logo design for A Restful Night with custom Squarespace 7.1 website design.

Olive Ewe Productions is a video production company focused not just on capturing a wedding day, but on telling a love story. Olive Ewe Productions is like an old-friend—comforting, brimming with advice, and forever ready to grab a drink and talk things out. This whimsical mark perfectly illustrates the business in name and personality. A year after rebranding, Olive Ewe Productions returned to Studio Eighty Seven for a full website redesign.

Branding, logo design, and craft beer can artwork for the Massachusetts based brewery designed and illustrated by New England based graphic designer.

Conceptual branding and logo design for the luxury mobile bar experience by Olive & Twist.