Located in the historic Main Street Exchange building in Worcester, Main Street Endodontists is led and owned by board-certified Dr. Ivy Pruitt­—the only female and third board-certified Endodontist in Central Massachusetts. Inspired by the history and legacy of the Exchange building The Main Street Endodontics brand is welcoming, reassuring, and professional. Timeless and classic visuals exude trust and confidence. The brand is immediately recognizable as reliable and trustworthy through a timeless and classic visual identity. The typography is a high contrast modern serif paired with a modern sans-serif providing the perfect foil to the straight lines of its counterpart. The decorative line is inspired by the architectural detail of the building and dentil moulding.

Studio Eighty Seven works directly with members of Franciscan Children’s Hospital in-house marketing team supporting all internal and external marketing initiatives—from flyers, website graphics, signage, and branding support—Studio Eighty Seven is tasked with insuring the Franciscan Children’s brand is consistent across all platforms.

The Forefront Project provides accessible pro-bono legal services to reproductive rights, health, and justice organizations. The Forefront Project strives to serve their clients with utmost professionalism and is invested—on the front lines­­—in their advocacy work. A true ally to the organizations they serve, the brand is mission-driven, a trusted partner, and down-to-earth. The branding emphasizes boldness, and uses typography to extenuate being on the front lines of social justice.