Northborough Free Library
The Northborough Free Library is the premier public library in its area, not only providing typical library services—book lending and technology access—but setting itself apart with consistent, exceptional customer service, and a commitment to offering community spaces and services that are safe, inclusive, and accessible to all who wish to learn and discover. The conservative, elegant new look leads with an air of discovery. While a library search used to consist of flipping through a card catalog, today it is more typically typing into an internet search bar. Synonymous with this new approach to search is the ubiquitous magnifying glass, which represents the first “O” in “Northborough,” while the familiar visual representation of a book stands in for the “B.” A playful monogram introduces the community to “NOBO” as a shorthand for Northborough. The visual identity also includes a wordmark, and color schemes specific to the children’s and teen libraries.
SERVICES
Branding
Visual Identity
Flyer Template Design
INDUSTRY
Municipal
Library